Training


You want to develop your organization’s external communications capacity?

Based on more than 10 years in strategic communications and my current teaching experience as adjunct professor for public relations and political marketing at Latin America’s leading university Tecnológico de Monterrey (ITESM) I am offering the following courses to local Civil Society Organizations,  global NGOs and International Organizations:

PR 101 (2 days)
Goal: get a profound understanding of PR tools and the benefits any organization can gain from professional PR.

Communications Strategy
Goal: master the 10 strategic steps towards an effective communications program.

Media Relations
Goal: understand how the media works, how to identify the right contacts, write a press release and score major coverage.

Social Media
Goal: gain an overview over powerful social media tools and learn how to build a community and run a social media campaign.

Effective, clear writing and message development
Goal: learn how to choose the right words to convince the public and politicians and how to avoid a too jargon laden policy paper style.

Advocacy
Goal: become a skilled influencer of your local, regional and national political institutions

Campaigning 101 (2 days)
Goal: gain an overview about proven and successful campaigning for change techniques, tools and tactics.

Crisis Communication
Goal: know how to prepare for and react in a crisis by using your communications to mitigate the repercussions.

Measuring and Evaluation
Goal: be in a position where, by learning the ins and outs of measuring, you can demonstrate to your leadership that your efforts are efficient and effective.

Further topics upon request. Trainings are held in a workshop format mixing theory with practical, problem-based learning. With a focus on real cases and peer-to-peer learning participants will develop applicable solutions to have an immediate positive effect. All courses are tailored to your organization’s very specific needs. To ensure the most efficient and satisfying learning experience all trainings include a free in-depth briefing session ahead of the course. For all courses, unless otherwise stated, recommended length is 1 day (8 hours). Other time formats from short interventions to one-week courses can be agreed depending on your needs. Trainings can only be booked by organizations for their staff or members. All trainings are being held in English and onsite. Fees take into account organizations’ financial capacities.

Please contact me to book a training or ask for further details and fees under florian(at)florianeisele.com.