Comms4causes

Florian Eisele – Public Relations Consultant and Trainer


Solutions

10 ways how I can help you

Public relations

Public relations

You are dedicated to making the world a better place. Your organization is competing for funds, supporters and the attention of media, politicians and the public. Public relations, the art of persuasion, is there to help you achieving these goals with a suite of carefully-chosen and well-orchestrated nonprofit marketing techniques targeted at the hearts and minds of your audience. Any successful public relations starts with a big idea, a story you want to tell. To be persuasive you need clearly defined goals and objectives, an exact understanding of your audience, a strong theory of change and unambiguous and consistent messaging. An integrated communications strategy utilizes all channels to tell your story: owned (your website, publications, email lists and social media presence), earned (pieces in traditional media or talk about you on social media), paid (ads and advertorials like special reports) and shared media. We will also leverage the power of framing. Just like Lakoff famously said: ‘whoever frames the debate tends to win the debate’. We will employ value recruitment, storytelling and...

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Branding

Branding

With an increasingly skeptical audience, suffering from information overload, a clear, credible identity and authentic narrative have become even more vital to break through the chatter, gain trust and boost your impact. Ask yourself, are you and everyone who works with you completely clear what your organization stands for? Your vision, values, purpose? And how about the audiences you seek to reach? A brand is a collection of perceptions about an organization, formed by its every communication and action. It is what your stakeholders say, feel and think about your organization. It is your reputation, identity and aspiration. A strong, convincing and differentiating brand lets your organization raise more funds , engage new supporters and partners, brings awareness to your cause and visibility visibility to your organization, intensifies loyalty and, last but not least, makes your team proud. Defining your brand identity is a comprehensive process leading to the establishment of the central organizing principle behind what your organization says and does, and how your interact with your members...

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Campaigning

Campaigning

Campaigns have made the world a better place – more just, healthier and safer. Whether you are campaigning against climate change on a global scale or for better public services in your county you need to persuade and mobilize supporters. Many of them. And to do so you need to tell your story. With more than a decade of experience in public relations and advocacy I am here to support you in identifying your story and developing your campaign strategy – your goals, audiences, messaging and theory of change. US President Obama owes his election victories to a new and powerful tool in the communications arsenal: online campaigning. Only online can you engage hundreds of thousands of supporters, grow your network, raise millions in small donations, organize hundreds of decentralized actions and doing all this faster than your opponent. My partner in the Campaigning practice is Julius van de Laar, a veteran campaigner who has worked for US President Obama and leading NGOs all around the world.   Areas we work in: – Campaign strategy development –...

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Training

Training

You want to develop your organization’s external communications capacity? Based on more than 10 years in strategic communications and my current teaching experience as adjunct professor for public relations and political marketing at Latin America’s leading university Tecnológico de Monterrey (ITESM) I am offering the following courses to local Civil Society Organizations,  global NGOs and International Organizations: PR 101 (2 days) Goal: get a profound understanding of PR tools and the benefits any organization can gain from professional PR. Communications Strategy Goal: master the 10 strategic steps towards an effective communications program. Media Relations Goal: understand how the media works, how to identify the right contacts, write a press release and score major coverage. Social Media Goal: gain an overview over powerful social media tools and learn how to build a community and run a social media campaign. Effective, clear writing and message development Goal: learn how to choose the right words to convince the public and politicians and how to avoid a too jargon laden policy paper style....

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Audit

Audit

Are you investing a lot of resources and effort in your communications and still your target group does not get your message, your staff under performs and your departments fail to coordinate? A communications audit is a great tool to clarify why your communications is not delivering. Perhaps you use the wrong tools or lack a clear definition of your mission. Perhaps your communications strategy is not properly aligned with your organizational goals or your staff does not have access to all information they need. Depending on your specific needs the communications audit can focus on –       external communication –       internal communication –       membership communication –       processes –       objectives –       tools –       resources –       evaluation practices. Every organization is different. They work in different environments, with different resources, under different constraints, exposed to different expectations and with different goals. Therefore, my first task is to thoroughly understand you.   Florian Eisele’s approach: 1 Set criteria and standards; benchmark; agree on Key Performance Indicators 2 Research, observe and analyze current...

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Facilitation

Facilitation

What’s facilitation? A facilitator helps you to get the best out of any meeting. Some meetings can be daunting, say you want to set your organization’s annual goals or recalibrate your theory of change. Usually you would have many people involved, probably conflicting interests and big egos… Choosing a professional facilitator – a neutral and inspiring moderator – to lead your next meeting ensures it will be efficient, productive and successful.     A facilitated meeting has a clear agenda, structure and outcome makes sure to include all relevant stakeholders puts everyone on the same page stays focused and results-driven involves and engages all participants uses proven techniques to inspire and get the best out of everyone explores compromises and new ideas deals constructively with possible issues ensures everyone’s buy-in on the process and outcome To discuss how I can help you getting more out of your meetings hit me up under...

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Reputation and crisis

Reputation and crisis

Why do so many organizations agree that reputation management is so important? Your reputation influences how your stakeholders think and feel about you and how they interact with you. Is it negative or inconsistent you will run into problems raising funds, recruiting the best staff, working with journalists, engaging on social media or motivating your staff. Positive reputation, earned over time, can be traded for trust, higher prices and supporter and funder loyalty. Your reputation is build by every impression and every interaction a stakeholder has with you. In other words, your reputation is defined by others and working on it is never over. It is crucial to understand that you have got a reputation whether you manage it or not. People talk about you whether you join the conversation or not. And in case of a crisis your reputational capital is your most important asset. In today’s hyperconnected world your reputation is constantly at risk. Millions of blog entries, Tweets and Facebook posts can aggravate any real or...

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Change

Change

There is nothing constant in the world, all ebb and flow, and every shape that’s born Bears in its womb the seeds of change. (Ovid, Metamorphoses) Why change? Change in your environment is nothing you can stop from happening. And if you do not change your organization in tune with its environment it will soon become a dinosaur (and we all know what happened to them). So change management is one of the most crucial, but also most difficult, tasks for any organization.   What’s the problem and how can communications help? According to a McKinsey study 62% of change processes are unsuccessful. Many of them fail due to a lack of adequate communications. Experience shows that the employees’ rating of the credibility of management and understanding of the organization’s objectives drop significantly during the process. Anxiety, confusion and resistance often characterize the mood of internal and external stakeholders. These are all sentiments, which can be mitigated or even avoided by accompanying strategic change communications. Oftentimes the change implementers...

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Internal

Internal

According to studies 70% of employees do not feel engaged. The main reason is poor internal communication. Since my first internal communications job with a German ministry in 2000 employee and membership communications have been fascinating me. First, because your external communications can only be as good as your internal, internal communications is key for any organization. Second, to grow your impact and protect your brand your internal communications need to be consistent with what you want to communicate externally. Third, in today’s information-driven world an organization cannot succeed with an outdated top-down management style. Your internal audience, your team, is your most authentic voice and your biggest asset. Good internal communications builds trust, and empowers and inspires employees, which ultimately leads to a higher impact of your organization’s work. Your team is central to your success because they are your organization’s face, your brand ambassadors, and it is them who daily execute your organizational strategy, whether you lobby governments, run development projects or raise funds. It is crucial...

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EU/UN lobbying

EU/UN lobbying

The European Union is the world’s leading donor and among its most relevant players, especially in areas such as trade, climate change and human rights. Given its plethora of institutions and intertwined supranational, comitology and inter-governmental decision making processes, influencing ‘Brussels’ can look like a daunting task. But, once achieved, decisions by Commission, Parliament and Council can be a veritable game changer for your cause. Public Affairs in the European Union’s capital is all about understanding how the processes and institutions work and it is about knowing the right people, from the Commissioners’ cabinets to the members of the specific Parliament’s commissions to the powerful representatives of member states to the correspondents of top-tier and highly specialized media.     I have worked and lived for five years in Brussels, lobbied the institutions on behalf of my Southern civil society and INGO clients, developed advocacy campaigns, ran media relations, identified partners and allies and organized awareness raising events with multiple high-level stakeholders. These public affairs efforts have led to new...

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Success stories

Take a look at some of the ways Florian Eisele has helped his clients.

A global op-ed campaign featured female heads of state to raise awareness for HPV

Media relations firmly positioned CIDSE as a major actor in the Brussels theatre

10 exclusive minutes of interviews and a field visit on CNN for a South-South client

A media stunt for AVAAZ in the center of Berlin earned millions of eyeballs

With an eight page special report in the FT RHSC reached crucial decision-makers

A longterm strategy which led the Fund’s pr successfully during a time of change

A comprehensive advocacy campaign that forced the EU to stop funding for Eritrea

Engaging in celebrity advocacy? An in-depth feasibility study gave the answer

SNV owns the European Development Days with an Angelique Kidjo show

A comprehensive audit led the way to effective member communications

  • EC HPV
  • CIDSE
  • PSSC CNN
  • Avaaz Merkel/Obama
  • FT RHSC
  • GFATM
  • Eritrea
  • RHSC
  • SNV
  • Concord